Do you have a business and gearing up to take it online? Are you looking for an online store or eCommerce website and confused between WooCommerce vs Shopify?
Well, this article explains to you WooCommerce vs Shopify comparison briefly. We will be reviewing both eCommerce platforms from different aspects.
As a business owner selection of the right eCommerce platform is very crucial, it will decide the success of your business.
What Should Your e-Commerce Store Have?
- Your online store needs to display your products, so, the visitors can get to know you.
- It should have payment gateways by which a visitor could purchase the product.
- It should be able to manage orders and stock.
- And provide customer contact and support features.
These are primary requirements, along with these, your eCommerce store should be customizable and built in a modern way that attracts visitors. An easy-to-navigate UI is more likely to convert your visitors into customers.
If we dig into the technical side of the website (eCommerce store), it should be secure, highly optimized for SEO, easy to set up, and manage.
The choice of an eCommerce platform relies on your budget and type of business as well. It is also necessary to consider who’ll be managing the store, either a non-technical person or a virtual assistant. WooCommerce provides enhanced control and scalability while Shopify provides an all-in-one e-Store solution which definitely saves your time.
What Is WooCommerce?
WooCommerce is WordPress’s eCommerce solution. It’s a free plugin that you can install on an already built WordPress website. You can set it up either right after installing and activating or can do it anytime you want.
There are plenty of WordPress themes available specifically designed for WooCommerce sites. We suggest you buy a premium theme. There are also many free themes available that save you money but are not much reliable for a sophisticated eCommerce website.
In a nutshell, to set up a store with WooCommerce you need to buy the following things:
- A domain
- A theme
An important read regarding WooCommerce website builder.
WooCommerce comes with essentials tools to develop a store such as product pages, carts, payment methods, and customizable code. Compatibility between WooCommerce and your WordPress theme is very important, three of the most used themes with WooCommerce are:
In case, built-in features of WooCommerce are not enough for you, you can install third-party plugins/add-ons to have a variety of features. Some famous WooCommerce add-ons are:
- WooCommerce Wishlists
- WooCommerce Multi-Currency
- WooCommerce Print Invoices & Packing Lists
Most WooCommerce plugins have both free and paid versions.
What Is Shopify?
Shopify is a self-hosted dedicated eCommerce website building platform. By self-hosted, we mean, it is the subscription-based solution, like you’ll lend a shop and pay monthly rent.
Shopify has an all-in-one mechanism, it is loaded with all the tools you need to achieve a fully functional e-store. Actually, Shopify’s mechanism is quite different than that of WooCommerce, as it provides a system where you can drag or select any tool to add to your store, and most features that you get to have from third-party extensions in WooCommerce, Shopify already has them.
Shopify provides a 14-days free trial, and then you have to choose one of their subscription plans. For a larger business, you can go for Shopify Plus, and for a moderate, less-costly business you can opt Shopify Lite.
There’s another product by Shopify called Shopify POS. It’s an offline payment gateway app for mobile phones and iPad. You can accept payments of your offline business through Shopify POS.
Ease of use comparison
Not all e-store owners are web designers, that’s why ease of use is a necessary consideration.
Since Shopify is a hosted (cloud) platform thus you users don’t need to install, manage, and update neither Shopify nor its extensions. Actually, Shopify itself takes technical responsibilities and provides its users with a smooth UX. Moreover, as Shopify does not have a compatibility issue that we face in WooCommerce, it is fast to complete designing our e-store.
On the flip-side, WooCommerce being a self-hosted platform requires buying a domain and hosting, integrating domain with hosting, installing WordPress, installing WooCommerce plugin and necessary add-ons, and then customize it. Long story short, WooCommerce has a lengthy learning curve, it is good for website designers but difficult for non-techie business owners.
Payment Gateways and Pricing
Shopify offers a lot of payment choices that you can use to get payments from clients. It has its own payment arrangement called Shopify Payments (controlled by Stripe) and also all well-known outsider payment gateways.
The issue is that Shopify places an extra 2% expense on every transaction made through outsider payment gateways. This is other than the transaction charges held by the payment gateway. You can decrease the expense to 0.5% by paying $299 every month for the Advanced Shopify plan.
Shopify Payments has flat credit card fees, yet no other transaction fees. Credit card rates range from 2.9% + 30¢ for the primary plan and get lower for different plans.
WooCommerce offers PayPal and Stripe payments as a matter of course. It likewise bolsters any remaining renowned payment specialist co-ops through additional extensions.
For payment gateways, WooCommerce even has upheld for some, local and less mainstream payment methods. Since there is no hindrance, any payments organization can make its Woo payment add-on and deploy it to the WordPress directory.
The perk of using a self-hosted platform like WooCommerce is that it does not charge any fees. Your bank or payment gateways charge you whatever is charged.
On the off chance that picking your own shipper record and utilizing an outsider gateway is significant for you, at that point you will set aside A LOT of cash by utilizing WooCommerce. Be that as it may, in case you’re a small store and ready to utilize Shopify Payments which has similar credit card rates as Stripe/Paypal, at that point, there’s no significant difference.
Bottomline: WooCommerce vs Shopify
Hence, you have read an overview of similarities and differences between the 2 most famous eCommerce website building solutions WooCommerce vs Shopify. Now, you can decide which one aligns better with your requirements and budget.